Was Pepsi So Smart, After All?
Just a quick thought. A few days ago, we were all patting Pepsi on the back for being different and for recognizing the power of social media when it was announced that they were abstaining from the...
View ArticleI Didn't Like the Darth Vader Super Bowl Spot
Sure, the Darth Vader spot is cute if you like “Star Wars” and you like kids. I thought the spot was cute, for sure; it made me smile. But since advertising is my job, I look for more than likability...
View Article#SXSWi Live Blogging: Brand Journalism, the Rise of Non-Fiction Advertising
This is a panel discussion with Bob Garfield, Brian Clark, David Eastman, Kyle Monson, Shiv Singh. Brand Journalism
View Article#SXSWi Session Notes: Storytelling Through Advertising
These are my raw notes from this session. Storytelling and advertising through social games. Zynga’s mission is connecting the world through games. Has 57 million daily active users. World’s largest...
View Article#SXSWi Session Notes: Haters Gonna Hate: Lessons for Advertisers From 4chan
These are my raw notes from this session. Speaker is Director of Digital Strategy for Publicis in NY. Describes herself as a b-tard. Taught at Miami Ad School.. 4chan is an image board forum. Very old...
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Creating Content-Relevant Ads #SXSWi
{Shaking It Up} “Blending commerce and content can build an experience that speaks to both sides of the target audience needs.” ~ Keeping Loyal Customers Engaged by Shaking Sh*t Up Today was the first...
View ArticleOnline Advertising Can Be Good
Too frequently our online advertising is thought of as an add-on to the campaign and is simply a hastily executed version of the television or print with little thought as to how it will be experienced...
View ArticleStay True To the Core Brand Idea
Today I had the opportunity, at the AdAge Digital Conference, to watch the premier of the Google Project Re:Brief documentary film. It was inspiring and I can’t wait for everyone I know in this...
View ArticleSocial Media, Advertising and Awareness
This Fast Company article reveals that advertising people aren’t normal when it comes to brand and advertising awareness in social networks. I was reading this article while watching “Morning Joe” this...
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